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| report [2018/06/26 13:16] – team3 | report [2018/06/26 13:21] (current) – team3 | ||
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| ==== - Strategy/ | ==== - Strategy/ | ||
| - | After the SWOT-analysis it is time to make choices on Billy`s strategic course. There are two ways to make strategic choices, from an inside-out point of view or from an outside-in point of view. Inside out focuses on the strengths of the company and looks for a market which fits their needs. Team Billy has chosen for the outside-in point of view, in which the company looks at a market and identifies its opportunities and how to take advantage of them. A great thinker on this point of view is Michael Porter. He describes three different strategies a company can use from an outside-in point of view. | + | After the SWOT-analysis it is time to make choices on Billy`s strategic course. There are two ways to make strategic choices, from an inside-out point of view or from an outside-in point of view. Inside out focuses on the strengths of the company and looks for a market which fits their needs. Team Billy has chosen for the outside-in point of view, in which the company looks at a market and identifies its opportunities and how to take advantage of them. A great thinker on this point of view is Michael Porter. He describes three different strategies a company can use from an outside-in point of view. |
| - Cost leadership strategy | - Cost leadership strategy | ||
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| **Cost leadership strategy** | **Cost leadership strategy** | ||
| - | The strategy whereby the company with as low as possible production and distribution costs keep the price as low as possible. The goal will often be to obtain the largest possible market share. The low selling price must be compensated by a higher sales volume. | + | he strategy whereby the company with as low as possible production and distribution costs keep the price as low as possible. The goal will often be to obtain the largest possible market share. The low selling price must be compensated by a higher sales volume. |
| **Differentiation strategy** | **Differentiation strategy** | ||
| - | The differentiation strategy focuses on differentiating the organisation In regards to competitors. By differentiating and thus creating value, the image of an organisation can be distinctive compared to competitors. Because value is created, for example, the product gets more unique features and loyal customers, which makes them more willing to pay more for the product than for other products. | + | The differentiation strategy focuses on differentiating the organisation In regards to competitors. By differentiating and thus creating value, the image of an organisation can be distinctive compared to competitors. Because value is created, for example, the product gets more unique features and loyal customers, which makes them more willing to pay more for the product than for other products. |
| **Focus strategy** | **Focus strategy** | ||
| The focus strategy focuses on competing in one specific segment of the market rather than the total market. With the generic competitive strategy focus strategy, there is, therefore, specialisation by focusing on a specific part of the market. A low-cost strategy (cost leadership) or differentiation strategy can be applied to the part of the market that is being focused on. Within the focus strategy, there is then a cost focus or differentiation focus. | The focus strategy focuses on competing in one specific segment of the market rather than the total market. With the generic competitive strategy focus strategy, there is, therefore, specialisation by focusing on a specific part of the market. A low-cost strategy (cost leadership) or differentiation strategy can be applied to the part of the market that is being focused on. Within the focus strategy, there is then a cost focus or differentiation focus. | ||
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| + | ** Strategy for Billy** | ||
| + | The team has chosen to position Billy with a differentiation strategy, which focuses on the USP of being able to detect air pollution, provide advice where to go and what people can do against air pollution in their city`s. | ||
| ==== - Adapted Marketing-Mix ==== | ==== - Adapted Marketing-Mix ==== | ||
