EPS@ISEP | The European Project Semester (EPS) at ISEP

Differences

This shows you the differences between two versions of the page.

Link to this comparison view

Both sides previous revisionPrevious revision
Next revision		Previous revision
report [2018/06/25 18:15] – team3report [2018/06/26 13:21] (current) – team3
Line 765: Line 765:
  
 **Aesthetics and perception** **Aesthetics and perception**
-The aesthetics and perception give a meaning to what feeling you want to give the user when seeing or using the product you’re working on. Our product makes people aware of the effects of air pollution and this is why it should give a ‘green’ feeling and a trustworthy feeling to not be scared to approach the billboard to use it. Besides the fact that it should look ‘green’, the machine needs to be hufter proof (strong and sturdy) in case people try to demolish the billboard on a night out for example. When you’re walking through the streets it should draw the attention of the potential user by LED.+The aesthetics and perception give a meaning to what feeling you want to give the user when seeing or using the product you’re working on. Our product makes people aware of the effects of air pollution and this is why it should give a ‘green’ feeling and a trustworthy feeling to not be scared to approach the billboard to use it. Besides the fact that it should look ‘green’, the machine needs to be  proof (strong and sturdy) in case people try to demolish the billboard on a night out for example. When you’re walking through the streets it should draw the attention of the potential user by LED.
  
 **Morphological scheme** **Morphological scheme**
Line 1187: Line 1187:
  
   * Founded: 2012   * Founded: 2012
-  * The Air Quality Egg enables people to measure pollution levels with the device, and then to share this data with other Egg users to create a powerful data network. There are 5 varieties of Egg model capable of measuring 7 different pollutants, such as particulate matter, carbon monoxide, volatile organic compounds, and more. The devices use an app for configuration, with data then uploaded automatically to the internet where it can be analysed and shared. The device won a “Best of Kickstarter 2012” award, raising more than 144,000 dollars [(cleantechnica | Accessed 13th of April | https://cleantechnica.com/2017/08/11/best-air-pollution-startups/)].. This rival is an indirect threat because the product is very similar and has a huge budget compared to Billy but, it is used for indoor and focuses on the B2C market, while Billy focuses on the B2B market.+  * The Air Quality Egg enables people to measure pollution levels with the device, and then to share this data with other Egg users to create a powerful data network. There are 5 varieties of Egg model capable of measuring 7 different pollutants, such as particulate matter, carbon monoxide, volatile organic compounds, and more. The devices use an app for configuration, with data then uploaded automatically to the internet where it can be analysed and shared. The device won a “Best of Kickstarter 2012” award, raising more than $ 144,000 [(cleantechnica | Accessed 13th of April | https://cleantechnica.com/2017/08/11/best-air-pollution-startups/)].. This rival is an indirect threat because the product is very similar and has a huge budget compared to Billy but, it is used for indoor and focuses on the B2C market, while Billy focuses on the B2B market.
  
 **Supplier Power** **Supplier Power**
Line 1234: Line 1234:
 </WRAP> </WRAP>
  
-**Weaknesses**  +Out of the swot analysis we can conclude the project had some weaknesses. First of all, none of the team members really have had any serious business experience and since the product did not have direct competitors, they could not study their marketing strategies. The team members come from different countries and did not speak the same native language, which could represent a weakness to communicate with one another and made their points of view clear. The team only had a very limited time to complete the project compared to her competitors which is also a weakness. As for last weakness, the team only has a budget of 100 € in order to build a small prototype. The project also had many strengths, the team had different expertise on five important topics related to the project. The team is very small and a free structure which grants the team a lot of flexibility compared to her competitors. Billy has a unique selling point that it not only warns people on how bad the air pollution is in one area but also gives indications on where the pollution is worse and where it is better. Also, Billy does not only warn people about pollution but also gives advice what people can do to improve the air quality yourself. The team needed to take advantage of the opportunity to succeed in the market. One of the big opportunities for Billy is the growing focus of the European Union on the problem of air pollution. This growing focus resulted in a law for the European countries that their level of air pollution could not exceed a certain level of pollution. This is an opportunity for Billy because it can measure the air pollution for governments and also help them improve the air quality to stay within legal levels, to avoid fines from the European Union. Except for opportunities the project also had threats. One of the big threats for Billy is the fast and dynamic market the team wants to enter. In this market, technology is a key for a competitive advantage, because the more a billboard can do for the customer at a lower price the better the competitive advantage. There are a lot of ideas of air improving billboards in progress, which puts a lot of pressure on the project to keep innovating to stay ahead of the competition. One of the biggest treats for Billy is the development of an application on smart phones whit can do the same things as Billy.
-The project had some weaknesses. First of all none of the team members really have had any serious business experience and since the product did not have direct competitors, they could not study their marketing strategies. The team members come from different countries and did not speak the same native language, which could represent a weakness to communicate with one another and made their points of view clear. The team only had a very limited time to complete the project compared to her competitors which is also a weakness. As for last weakness, the team only has a budget of 100 euro in order to build a small prototype.  +
- +
-**Strengths** +
-The project also had many strengths, the team had different expertise on five important topics related to the project. The team is very small and a free structure which grants the team a lot of flexibility compared to her competitors. Billy has a unique selling point that it not only warns people on how bad the air pollution is in one area but also gives indications on where the pollution is worse and where it is better. Also, Billy does not only warn people about pollution but also gives advice what people can do to improve the air quality yourself.  +
- +
-**Opportunity** +
-The team needed to take advantage of the opportunity to succeed in the market. One of the big opportunities for Billy is the growing focus of the European Union on the problem of air pollution. This growing focus resulted in a law for the European countries that their level of air pollution could not exceed a certain level of pollution. This is an opportunity for Billy because it can measure the air pollution for governments and also help them improve the air quality to stay within legal levels, to avoid fines from the European Union.  +
- +
-**Threats** +
-Except for opportunities the project also had threats. One of the big threats for Billy is the fast and dynamic market the team wants to enter. In this market, technology is a key for a competitive advantage, because the more a billboard can do for the customer at a lower price the better the competitive advantage. There are a lot of ideas of air improving billboards in progress, which puts a lot of pressure on the project to keep innovating to stay ahead of the competition. One of the biggest treats for Billy is the development of an application on smart phones whit can do the same things as Billy.+
  
 ==== - Strategic Objectives ==== ==== - Strategic Objectives ====
Line 1377: Line 1367:
  
 ==== - Strategy/Positioning ==== ==== - Strategy/Positioning ====
-After the SWOT-analysis it is time to make choices on Billy`s strategic course. There are two ways to make strategic choices, from an inside-out point of view or from an outside-in point of view. Inside out focuses on the strengths of the company and looks for a market which fits their needs. Team Billy has chosen for the outside-in point of view, in which the company looks at a market and identifies its opportunities and how to take advantage of them. A great thinker on this point of view is Michael Porter. He describes three different strategies a company can use from an outside-in point of view. +After the SWOT-analysis it is time to make choices on Billy`s strategic course. There are two ways to make strategic choices, from an inside-out point of view or from an outside-in point of view. Inside out focuses on the strengths of the company and looks for a market which fits their needs. Team Billy has chosen for the outside-in point of view, in which the company looks at a market and identifies its opportunities and how to take advantage of them. A great thinker on this point of view is Michael Porter. He describes three different strategies a company can use from an outside-in point of view.
  
   - Cost leadership strategy   - Cost leadership strategy
Line 1384: Line 1374:
  
 **Cost leadership strategy** **Cost leadership strategy**
-The strategy whereby the company with as low as possible production and distribution costs keep the price as low as possible. The goal will often be to obtain the largest possible market share. The low selling price must be compensated by a higher sales volume. +he strategy whereby the company with as low as possible production and distribution costs keep the price as low as possible. The goal will often be to obtain the largest possible market share. The low selling price must be compensated by a higher sales volume.
  
 **Differentiation strategy** **Differentiation strategy**
-The differentiation strategy focuses on differentiating the organisation In regards to competitors. By differentiating and thus creating value, the image of an organisation can be distinctive compared to competitors. Because value is created, for example, the product gets more unique features and loyal customers, which makes them more willing to pay more for the product than for other products. +The differentiation strategy focuses on differentiating the organisation In regards to competitors. By differentiating and thus creating value, the image of an organisation can be distinctive compared to competitors. Because value is created, for example, the product gets more unique features and loyal customers, which makes them more willing to pay more for the product than for other products.
  
 **Focus strategy** **Focus strategy**
 The focus strategy focuses on competing in one specific segment of the market rather than the total market. With the generic competitive strategy focus strategy, there is, therefore, specialisation by focusing on a specific part of the market. A low-cost strategy (cost leadership) or differentiation strategy can be applied to the part of the market that is being focused on. Within the focus strategy, there is then a cost focus or differentiation focus. The focus strategy focuses on competing in one specific segment of the market rather than the total market. With the generic competitive strategy focus strategy, there is, therefore, specialisation by focusing on a specific part of the market. A low-cost strategy (cost leadership) or differentiation strategy can be applied to the part of the market that is being focused on. Within the focus strategy, there is then a cost focus or differentiation focus.
 +
 +** Strategy for Billy**
 +The team has chosen to position Billy with a differentiation strategy, which focuses on the USP of being able to detect air pollution, provide advice where to go and what people can do against air pollution in their city`s.
  
 ==== - Adapted Marketing-Mix ==== ==== - Adapted Marketing-Mix ====
Line 1943: Line 1936:
  
 ==== - Batch size ==== ==== - Batch size ====
-In order to bring order in the way to develop a product, the batch size is really important. Usually, it means that how bigger the batch size the cheaper to produce the product, to give an example: if the batch size is 500.000 the production methods, and every detail that comes with it, would be a big influence on the price. If the batch size would stay below a 100 products it wouldn’t be worth, in most cases, making complicated moulds that cost a lot of money their self’s, because a single 2 piece mould for a bigger part of the product could easily cost over 75.000 euro. +In order to bring order in the way to develop a product, the batch size is really important. Usually, it means that how bigger the batch size the cheaper to produce the product, to give an example: if the batch size is 500.000 the production methods, and every detail that comes with it, would be a big influence on the price. If the batch size would stay below a 100 products it wouldn’t be worth, in most cases, making complicated moulds that cost a lot of money their self’s, because a single 2 piece mould for a bigger part of the product could easily cost over 75.000 €. 
  
 Our product batch size will be defined by whether the municipal of the city wants to place it multiple, a part or one single region of the city. We choose a test batch as the first product to see if we can renew certain features after some time and get rid of the ‘child-deceases’, the chosen batch size is a hundredth (100) products to be able to start with one city. Our product batch size will be defined by whether the municipal of the city wants to place it multiple, a part or one single region of the city. We choose a test batch as the first product to see if we can renew certain features after some time and get rid of the ‘child-deceases’, the chosen batch size is a hundredth (100) products to be able to start with one city.
Line 1974: Line 1967:
  
 We choose to go with ‘normal’ carbon steel, the different types: We choose to go with ‘normal’ carbon steel, the different types:
-  - Low Carbon Steel (Mild Steel):  Typically contains 0.04% to 0.30% carbon content. This is one of the largest groups of Carbon Steel. It covers a great diversity of shapes; from Flat Sheet to Structural Beam. Depending on the desired properties needed, other elements are added or increased. For example: Drawing Quality (DQ) – The carbon level is kept low and Aluminum is added, and for Structural Steel the carbon level is higher and the manganese content is increased. +  - Low Carbon Steel (Mild Steel):  Typically contains 0.04 % to 0.30 % carbon content. This is one of the largest groups of Carbon Steel. It covers a great diversity of shapes; from Flat Sheet to Structural Beam. Depending on the desired properties needed, other elements are added or increased. For example: Drawing Quality (DQ) – The carbon level is kept low and Aluminum is added, and for Structural Steel the carbon level is higher and the manganese content is increased. 
-  - Medium Carbon Steel: Typically has a carbon range of 0.31% to 0.60%, and a manganese content ranging from .060% to 1.65%. This product is stronger than low carbon steel, and it is more difficult to form, weld and cut. Medium carbon steels are quite often hardened and tempered using heat treatment. +  - Medium Carbon Steel: Typically has a carbon range of 0.31 % to 0.60 %, and a manganese content ranging from 0.06 % to 1.65 %. This product is stronger than low carbon steel, and it is more difficult to form, weld and cut. Medium carbon steels are quite often hardened and tempered using heat treatment. 
-  - High Carbon Steel: Commonly known as “carbon tool steel” it typically has a carbon range between 0.61% and 1.50%. High carbon steel is very difficult to cut, bend and weld. Once heat treated it becomes extremely hard and brittle.+  - High Carbon Steel: Commonly known as “carbon tool steel” it typically has a carbon range between 0.61 % and 1.50 %. High carbon steel is very difficult to cut, bend and weld. Once heat treated it becomes extremely hard and brittle.
  
 The reason we go with the low carbon steel (mild steel) is that of its flexibility while forming or welding the parts which will make it cheaper to produce. Also, the material is very well when it comes down to re-use or recycling. The reason we go with the low carbon steel (mild steel) is that of its flexibility while forming or welding the parts which will make it cheaper to produce. Also, the material is very well when it comes down to re-use or recycling.
Line 2137: Line 2130:
 The top part assembly as you can see on the exploded view in Figure below has several requirements: The top part assembly as you can see on the exploded view in Figure below has several requirements:
   - It needs to be waterproof   - It needs to be waterproof
-  - It needs to be ‘hufter’ proof+  - It needs to be proof
    - Needs to have joining processes that could be dismantled for maintenance    - Needs to have joining processes that could be dismantled for maintenance
    - Joining processes for easy recycling     - Joining processes for easy recycling 
Line 2180: Line 2173:
  
 In order to strengthen the product up a part is developed that is attached to the top part and the stand of the billboard.  In order to strengthen the product up a part is developed that is attached to the top part and the stand of the billboard. 
-This part makes the structure more hufter proof and helps to create a nice design as well.+This part makes the structure more proof and helps to create a nice design as well.
  
 Figure {{ref>flabel880}} displays strengthen attachment: Figure {{ref>flabel880}} displays strengthen attachment:
Line 2191: Line 2184:
  
   * Joining process   * Joining process
-In order to make the product hufter proof special kinds of bolts will be used that need a special tool to be tightened, this way no one with a regular bit set can open the product.+In order to make the product proof special kinds of bolts will be used that need a special tool to be tightened, this way no one with a regular bit set can open the product.
  
 Figure {{ref>flabel890}} displays anti steal bolts: Figure {{ref>flabel890}} displays anti steal bolts:
Line 2295: Line 2288:
 The bottom part of the product is to position the product and make sure it keeps stable. The bottom part assembly has a few important requirements as well.  The bottom part of the product is to position the product and make sure it keeps stable. The bottom part assembly has a few important requirements as well. 
   - It needs to be strong enough to hold its own structure   - It needs to be strong enough to hold its own structure
-  - Needs make the whole product hufter proof (when people decide to climb on top of it for example)+  - Needs make the whole product proof (when people decide to climb on top of it for example)
   - Needs to be adjustable when it’s installed in a certain area (to position it as well as possible)   - Needs to be adjustable when it’s installed in a certain area (to position it as well as possible)
   - Needs to be installed as a different assembly in order to make it easier when building the product up   - Needs to be installed as a different assembly in order to make it easier when building the product up

Trace:

QR Code
QR Code report (generated for current page)